What Does “Stealth Health” Teach Us About Michelle Obama’s School Lunch & Labeling Changes?

In the media, the conflict is portrayed as being between Michelle Obama and the food companies. The poor customer wants to do the right thing, but the food companies make it hard.

But that’s not how it really works. Sadly, the Wall Street Journal story is behind a pay wall, but a summary is posted at Newser.com: “Fast Food’s New Trend: ‘Stealth Health.’”

In the minds of customers, healthy food often means less-tasty food. At the same time, however, many clamor for healthier options. All this puts restaurants and food makers in a bind—and the solution, the Wall Street Journal reports, is “stealth health.” This refers to companies secretly improving the healthiness of their offerings without telling the customers, at least not until they’ve already gotten used to the altered version. “When you tell people something’s healthy, they think it doesn’t taste good,” says an exec at Boston Market.