Planned Parenthood for America is losing the social-media war in the aftermath of undercover videos on its fetal-tissue donations from abortions, according to an analysis released Friday.
NetBase, a Silicon Valley firm that analyzes social-media trends, found that “net sentiment” toward Planned Parenthood turned “decisively negative” after the July 14 release of the first video by the pro-life Center for Medical Progress.
The center has released a total of seven videos as part of its Human Capital project, with the latest one posted on Wednesday.
“PP’s Average net sentiment for the three months leading up the release of the first video was +62; as of August 20, 2015, PP’s sentiments stands at -26,” according to the NetBase analysis.
Even though network television coverage of the videos has been sparse—just 23.5 minutes on ABC, CBS and NBC in the few weeks, according to the conservative Media Research Center—the NetBase figures reveal a different story on social media.