HealthCare.gov is going to honor Do Not Track requests this enrollment season.
The Center for Medicare and Medicaid Services, which runs the ObamaCare website, said that it would not track users who toggle a setting in their browser that sends the requests to the website.
Websites are not currently required to honor Do Not Track requests, although every major browser gives users the option of turning on the setting.
“Over the last several months, we’ve been working hard to make the consumer experience even better this year — learning about what information you need to make decisions and how to improve the help and support we provide throughout the enrollment process,” said Kevin Counihan, CEO of the Health Insurance Marketplaces, in a blog post. “An important part of that is continuing to protect your privacy when you’re shopping for health coverage.