You can thank first lady Michelle Obama for those extra empty water bottles in the office recycle bin.
That’s because she is getting — and taking — credit for a 3 percent surge in bottled water sales, all due to her “Drink Up” campaign aimed at getting Americans to shift from soda to plain water.
The International Bottled Water Association told us that the first lady cited the sales increase based on a new study from Nielsen Catalina Solutions. They said the campaign boosted sales 3 percent, and nearly $1 million.
“When the Drink Up campaign was launched last year, it had one simple goal – to get kids and families excited about drinking water,” the first lady said, according to an association release. “And today, less than a year later, we know that water sales jumped nearly three percent among people who saw Drink Up ads.”