Media reports recently revealed that on March 17, the FDA sent a stern letter to the makers of Kind Bars warning them that their labels were making health claims in violation of U.S. law. The FDA claimed that terms such as “healthy” cannot be applied to Kind Bars because the bars are too high in (healthy) fats from nuts. They added that the bars cannot be marketed as “plus antioxidants” because the FDA does not recognize the antioxidants found in chocolate.
“You should take prompt action to correct the violations,” the letter reads. “Failure to promptly correct the violations may result in regulatory action without further notice, including seizure and/or injunction.”
Nuts not healthy?
Although the FDA also objected to various minor or strictly regulatory irregularities in the labels, most of the letter focuses on the agency’s refusal to accept Kind Bars’ health claims.
According to U.S. law, a product can only be advertised as “healthy” if it contains less than 1 gram of saturated fat per serving, the letter states. Four varieties of Kind Bars have been marketed with this claim even though they contain more than 2.5 grams of saturated fat per serving.
The Kind Bars in question also make the completely truthful health claims “good source of fiber” and “no trans fats.” Nevertheless, these health claims are prohibited, the FDA states, unless the label also explicitly states the fat content of each bar. Why? Because the foods are “high” in fat, and therefore not “healthy.”