As a huge proponent of serious charitable organizations, it always is disturbing to see trends such as Kony 2012 and various Susan G. Komen for the Cure initiatives take the social media atmosphere by storm. From the ultimate backlash against the celebrity-driven Kony fraud to the embarrassment of the KFC ‘Buckets for the Cure’ campaign backed by Susan G. Komen, I was immediately hoping that the infamous new ‘ice bucket challenge’ would in fact be an exception to the series of misled social media fundraising campaigns.
As soon as the ALS Association published its official numbers and my contacts within the investigative community confirmed the worst, however, it was apparent that once again we have been shoveling (or dumping in this case by the bucket-load) our hard earned funds into an organization that only uses about 27% of its financing to actually fuel research ‘for the cure’ — which just so happens to be based on pumping up the bloated pharmaceutical industry.
But don’t just take my word for it.
$95 Million Later: Only 27% Of Donations Actually Help ‘Research The Cure’
Reaching over 94 million in donations at the time of writing this article, thanks primarily due to the viral ice bucket challenge marketing campaign, you may be surprised to see the admitted breakdown of the company’s donated resources. You may be even more surprised to see the income breakdown within this non-profit that prides itself in helping ‘find the cure’ for ALS — now the most common among the five motor neuron diseases. From the company’s own records, we find the following cost breakdown for the year ending in January of 2014: