Food Companies Bow to Demand for Natural Ingredients

A growing mistrust of artificial ingredients is prompting major companies to overhaul how they make food and drinks, and experts say the trend isn’t going away any time soon.

Earlier this week, Pepsico announced Diet Pepsi will no longer contain the sweetener aspartame. The move follows Kraft’s decision earlier this year to change the artificial coloring used in its popular Mac & Cheese and Nestle’s decision to remove artificial flavors and colors from candies.

Chipotle also announced recently the completion of its two-year effort to remove genetically modified organisms from its food supply.

“Consumers aren’t content with the dirty labels, the complicated and chemically sounding ingredients,” said Billy Roberts, senior research analyst for food and drink at the research firm Mintel.