USDA Suggests Changes to Grocery Stores to ‘Nudge’ Consumers to Eat Healthy

The U.S. Department of Agriculture (USDA) is suggesting major changes to grocery stores to “nudge” Americans to purchase healthier foods when they shop.

The agency commissioned an “expert panel” to make recommendations on how to guide the more than 47 million Americans on food stamps into spending their benefits on fruits and vegetables.

The group released an 80-page report this month presenting their ideas, which include talking shopping carts and a marketing strategy for grocery chains that would feature better store lighting for healthier items.

“Most Americans, including Supplemental Nutrition Assistance Program (SNAP) participants, do not purchase enough whole grains, dark green and orange vegetables, and legumes, and purchase too many items with excess calories from fats and added sugars,” the report said.

“At the same time, the food retail environment is saturated with food marketing messages, including health and nutrition claims and information, advertisements, and promotions for many unhealthy food items,” it said.