Stage Set for Weekend ObamaCare Blitz

The Obama administration is running a full-court press to promote healthcare sign-ups before the Monday deadline for coverage to start the new year.

President Obama has made pitches on popular media ranging from ESPN to The Colbert Report this week, while Health and Human Services (HHS) Secretary Sylvia Mathews Burwell has crisscrossed the country with stops in Florida to Texas.

The last-ditch effort to reach millions of people who remain uninsured after ObamaCare’s first year will put a strong focus on black and Hispanic communities.

This weekend, Burwell will visit heavily Hispanic cities in Arizona and Florida and attend a Sunday service at a predominantly black Baptist church in Houston.

She has already held roundtables with black leaders in Washington, D.C., appeared on a popular Latina webcast and spoken at city hall in Newark, the state of New Jersey’s largest and poorest city.