Sen. Pryor’s Gutsy Pro-Obamacare Ad

Liberals rejoice! Vulnerable Arkansas Senator Mark Pryor has an ad that praises Obamacare. The media spot features his father, former governor and U.S. Senator for Arkansas David Pryor, detailing Mark’s struggle with cancer in the mid-1990s and how insurance companies didn’t want to pay for his care.

DAVID: When Mark was diagnosed with cancer, we thought we might lose him.

MARK: My family and my faith helped me through the rough times.

DAVID: But you know what? Mark’s insurance company didn’t want to pay for the treatment that ultimately saved his life.

MARK: No one should be fighting an insurance company while you’re fighting for your life. That’s why I helped pass a law that prevents insurance companies from canceling your policy if you get sick, or deny coverage for preexisting conditions.

In a previous post, I wrote that Republicans were shifting gears on how to attack Obamacare in political ads; they’re trying to put the focus on the law’s impact on jobs and the economy. Now, it seems Democrats are doing some strategic maneuvering as well on this issue (via Washington Post):

The [Pryor] spot represents an effort to shift the debate over the law away from the land of GOP talking points where it has resided so long — in this and so many other Senate races — and back to one of the fundamental moral imperatives driving health reform, i.e., protecting the sick and vulnerable from insurance industry abuse. Republicans have long sought to dominate in the anecdote war — stressing hyper-exaggerated horror stories about canceled plans and lost coverage — while refusing to acknowledge the existence of the law’s many beneficiaries. And Dems have been perhaps not engaged on this front forcefully enough, because in places where control of the Senate will be decided, pointing to the folks gaining coverage might not be compelling to the persuadable voters Obamacare has alienated.