Powdered Alcohol May Be Coming to a Liquor Store Near You

Putting a can of beer in a brown paper bag is about to look like child’s play. A new product that’s somehow been approved by US regulators makes booze as discreet as a packet of sugar. It’s called Palcohol, and it transforms a shot of vodka or rum into a pocketable pouch of powder. Tear it open, add some water, mix, and you’ve got hard liquor. Considering the age group that Palcohol is going to appeal to, however, the sweet, pre-mixed powders are probably going to be far more popular. To start off, the company plans to make margarita, mojito, cosmopolitan, and lemon drop flavors.

t’s not hard to come up with ways kids are going to get in trouble with this one, but Palcohol offers a few suggestions on its website (cached) ranging from sneaking booze into places like movie theaters and college sporting events (where alcohol is banned) to sprinkling it directly onto food so teens don’t even have to stomach the bitter alcohol flavor. Just in case you don’t get the idea, the product’s motto is “Take your Pal wherever you go!” The original site, which has now been replaced with a more responsible, updated version, even offered this gem:

Let’s talk about the elephant in the room… snorting Palcohol. Yes, you can snort it. And you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly.