Obamacare Advocates Target Hispanics in Enrollment Push

A map in Angela Franco’s office highlights the D.C. streets most likely to have Hispanic business owners, and it serves as a blueprint for foot soldiers who have been pounding the pavement to get people covered through the city’s Obamacare exchange.

“We just go literally door to door,” said Ms. Franco, president and CEO of the Greater Washington Hispanic Chamber of Commerce.

Much of the success or failure of President Obama’s health care law hinges on Hispanics, who account for about a quarter of the uninsured who are eligible for coverage under the Affordable Care Act.

Yet Hispanic enrollment fell short of goals during the first round of enrollment, held back by technical glitches and a two-month delay to the Spanish-language version of HealthCare.gov, and by fears that Hispanics’ immigrant relatives would be deported if household information was divulged to the federal government.