NBC Orders Psychological Testing for David Gregory

NBC’s “Meet the Press” has fallen to such ratings lows that network brass ordered psychological research of the host David Gregory and his family, in a bid to make him more likable.

Friends of Gregory and even his wife were interviewed by a psychologist commissioned by NBC to find out how the host of the flagship Sunday morning show might relate to audiences better.

The Washington Post reported, “Last year, the network undertook an unusual assessment of the 43-year-old journalist, commissioning a psychological consultant to interview his friends and even his wife.

“The idea, according to a network spokeswoman, Meghan Pianta, was ‘to get perspective and insight from people who know him best.’ But the research project struck some at NBC as odd, given that Gregory has been employed there for nearly 20 years.”