Doubts Emerge on Clinton Drug Price Plan

Hillary Clinton believes TV commercials touting new drugs contribute to high drug prices, but the Democratic frontrunner’s plan to curb such ads may not do the trick, some experts say.

Clinton unveiled a plan this past week to combat rising prices, proposing reforms long championed by Democrats such as allowing Medicare the power to negotiate over drug prices.

Her plan also took on consumer TV ads of drugs. It stops direct-to-consumer advertising subsidies and makes drug companies reinvest marketing dollars into research and development of new drugs.

“Almost every country in the industrialized world bans or severely restricts direct to consumer advertising because it increases prescription drug costs, and can include confusing, misleading or incomplete information or exaggerated claims if not regulated effectively,” her campaign said.