Democrat Wants FDA Ban on Marketing E-Cigs to Children

A House Democrat is calling on the Food and Drug Administration (FDA) to ban e-cigarette flavors and celebrity marketing practices that she says target children.

Rep. Rosa DeLauro (D-Conn.) wrote to the FDA Monday warning e-cigarette makers are trying to entice children with flavors such as “chocolate, gummy bear, bubble gum and strawberry.” She also warned the industry is using “celebrity endorsements” to encourage young people to take up smoking the nicotine vaporizers.

Due to the growth in child and adolescent experimentation with these alternative delivery systems, I urge the FDA to move quickly to ban child-friendly flavorings and youth-oriented marketing practices,” DeLauro said.