Taco Bell, home of the popular “fourth meal,” has pulled an Super Bowl ad making fun on vegetables after a health advocacy group complained that the ad was a bad influence because of it’s perceived anti-vegetable message.
The ad itself was promoting its variety 12-pack of tacos as the perfect entre to bring to a party, because let’s be honest, everyone resents the person who walks into a party with a platter of vegetables. The ad compared it to “punting on fourth and one.”
“We didn’t want anyone to misinterpret the intent of the ad, ” Taco Bell spokesman Rob Poetsch reportedly explained in a statement, “We sided with the vegetables and pulled it.”
The health advocacy group, Center for Science in the Public Interest (CSPI), started a Twitter campaign to pull the ad over the weekend, claiming the ad deters people from eating their greens.