In his quest for re-election, President Obama and his campaign have gone against historical precedent and perhaps conventional wisdom by opting to make abortion a major theme in television campaign ads—something no Democratic nominee has ever done in a general election.
The Obama campaign launched its third abortion-focused TV campaign ad in mid-August, criticizing the pro-life views of Republican nominees Mitt Romney and Paul Ryan. In two of the three ads, a narrator reminds the audience that “Romney supports overturning Roe vs. Wade.” Obama is pro-choice and supports Roe.
All three ads have run in battleground states, according to Politico.com.
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