McNeil Nutritionals, LLC, maker of the artificial sweetener Splenda, is gearing up to introduce a new “natural” sweetener known as Nectresse that will cater specifically to those looking for a healthy alternative to artificial sweeteners and sugar. But is Nectresse really as natural as McNeil claims it is, or is the product just another example of tricky marketing hype aimed at health-conscious consumers?
According to the Nectresse website, the product is “100 percent natural,” and is made from the heat-stable extract of an Asian melon known as monk fruit, or Lo Han. McNeil claims that Nectresse contains zero calories per serving, and that monk fruit is 150 times sweeter than sugar, which means that consumers do not need to use very much of it to effectively sweeten foods and beverages.
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