Sometimes we Americans can be a little stubborn, a little too prideful or provincial when it comes to change. But slowly, surely, Americans are finally “getting it” when it comes to natural and organic foods, and we’re buying more of them.
New consumer research shows that while some grocery spending has fallen in recent months, shoppers are increasing their spending on organic meat and poultry has increased for the first time in years.
The report, called “2012 Power of Meat,” is the seventh annual study of consumption trends conducted by the American Meat Institute, Food Marketing Institute and Sealed Air’s Cryovac Food Packaging Division. The report explores consumer perceptions and buying habits, attitudes and behaviors regarding fresh meat and poultry.
Cooking habits improving; sales are up
For this year, the industry groups surveyed 1,340 people in November 2011. A number of topics were explored, including consumption and purchasing patterns, nutrition, marketing techniques, consumer interest in organic and natural meat, packaging and labeling.