Medical professionals who favor a proposed ban on large-sized sugary drinks likened soda companies to Big Tobacco at a public hearing Tuesday, saying the plan would protect the public, while opponents accused the city of playing Big Brother and wondered what tasty but unhealthy foods might be targeted next.
New York City’s health board heard hours of testimony on a proposed rule that would limit soft-drink cup and bottle sizes at food service establishments to no larger than 16 ounces.
Medical experts spared no rhetoric in hailing Mayor Michael Bloomberg’s proposal as a way to protect the public from a soft-drink industry they said pushes carbonated calories on children and employs the same well-financed lobbying tactics as Big Tobacco.
One doctor said before the hearing that the calorie-packed beverages increase the risk of diabetes, and are responsible for a big share of the “massive suffering and premature death” linked to obesity.
“Soda in large amounts is metabolically toxic,” said Walter Willett, a professor of epidemiology and nutrition at Harvard School of Public Health. “It’s obvious that this is the right thing to do.”
A 20-ounce bottle of Coca-Cola has roughly the same calorie count as a McDonald’s hamburger, but Kelly Brownell, a psychology, epidemiology and public health professor at Yale University, said it is easier to over-drink than over-eat.
“You don’t feel as full when you consume calories in liquids,” he said. “These beverages are the single greatest source of added sugar in the American diet.”
Critics ridiculed the idea that city officials should regulate portion sizes.