Has big business overused “organic” to turn a profit?



organicOver 40 years ago, Michael J. Potter founded a small “whole earth” grocery store  that eventually turned into a large organic foods producer and wholesaler, Eden  Foods. However, last May he set out to challenge what organic food has become  today. With organic food becoming more popular in today’s age, it has attracted  large corporations to take part in the highly profitable niche. Unfortunately,  with big money coming into the sector, it has pushed out the small players and  left it up to the corporations to change the game.

Naked Juice? Owned by  PepsiCo. How about Bear Naked, Wholesome & Hearty, Kashi? All three owned by  the cereal giant Kellogg’s. And behind Health Valley and Spectrum Organics is  Hain Celestial, previously affiliated with Heinz.

Those are just to name  a few of the large corporations who have purchased most of the nation’s organic  food industry. Others include Coca-Cola, Cargill, General Mills, Kraft and  M&M Mars. Are locally farmed and produced ingredients coming from these  giants? Regretfully not.

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