Over 40 years ago, Michael J. Potter founded a small “whole earth” grocery store that eventually turned into a large organic foods producer and wholesaler, Eden Foods. However, last May he set out to challenge what organic food has become today. With organic food becoming more popular in today’s age, it has attracted large corporations to take part in the highly profitable niche. Unfortunately, with big money coming into the sector, it has pushed out the small players and left it up to the corporations to change the game.
Naked Juice? Owned by PepsiCo. How about Bear Naked, Wholesome & Hearty, Kashi? All three owned by the cereal giant Kellogg’s. And behind Health Valley and Spectrum Organics is Hain Celestial, previously affiliated with Heinz.
Those are just to name a few of the large corporations who have purchased most of the nation’s organic food industry. Others include Coca-Cola, Cargill, General Mills, Kraft and M&M Mars. Are locally farmed and produced ingredients coming from these giants? Regretfully not.